The fourth edition of the Emirates Perfumes and Oud Exhibition and the second edition of the Middle East Cosmetics Show attracted more than 120,000 visitors between 9 and 18 October at Expo Centre Sharjah, the venue said on 20 October. The two exhibitions brought together perfume and oud enthusiasts, beauty lovers and industry brands, and gave participating companies a chance to meet consumers directly and strengthen their presence in the market.
What was on show
Over ten days, visitors could explore oriental perfumes, oud and incense, as well as cosmetics and personal care products. The Emirates Perfumes and Oud Exhibition featured more than 200 companies and approximately 700 brands, with a mix of products and new launches that reflected changing consumer preferences and the growing diversity of tastes across the market.
What the organiser said
His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, said the turnout shows that specialised trade shows have moved beyond product showcases into platforms for building direct relationships between brands and consumers. In sectors closely linked to personal taste and consumer aspirations, he said, these platforms help companies gain deeper insights into market trends, introduce their products and turn consumer interest into opportunities for growth and expansion.
He added that Expo Centre Sharjah is committed to making its exhibitions effective platforms for commercial activity, combining an engaging visitor experience with tangible value for exhibitors. The growing interest in specialised exhibitions, he said, underlines the importance of developing events that respond to market dynamics and meet the expectations of businesses and visitors alike.
Why it matters
According to the release, the range of products on display and the number of participating brands reflected growing interest in the perfume and beauty sectors. It also says the shows reinforced the role of specialised exhibitions in introducing products to wider audiences and opening direct channels between businesses and consumers, in a market where trends keep evolving and personal experiences increasingly shape how people discover and choose products.
Emirates Perfumes and Oud Exhibition and Middle East Cosmetics Show 2026: Details
- When: 9 to 18 October 2026 (ended)
- Where: Expo Centre Sharjah, Sharjah
- Attendance: More than 120,000 visitors over ten days
- Exhibitors: More than 200 companies and approximately 700 brands at the Emirates Perfumes and Oud Exhibition
See also: our summer perfume guide, Launching on 30 September at Expo Centre Sharjah and more business news.
Image: courtesy of Sahara PR / Expo Centre Sharjah.