Dubai’s hotel landscape just got another major addition. The Hoxton is set to open its first Middle East property in Dubai Media City, marking a milestone entry into the UAE market for the beloved lifestyle brand.
The project sees Ennismore team up with Select Group on a multi-million-dirham redevelopment, transforming an existing building rather than starting from scratch. The finished hotel — The Hoxton Dubai Media City — will house 230 rooms, all designed by Ennismore’s in-house creative arm, AIME Studios.
Since launching in Shoreditch back in 2006, The Hoxton has built a global footprint across cities like Amsterdam, Barcelona, Berlin, Brussels, Chicago, Los Angeles, New York, Paris, Rome and Vienna. The brand has built its reputation on a neighbourhood-first ethos, with buzzing lobbies and shared spaces that blend hotel life with dining, work and community.
That same spirit will shape the Dubai Media City property, which is being designed to plug into the area’s creative, entrepreneurial and media-driven crowd through cultural events, collaborations and pop-up activations.
Dining will be a major draw. Paris Society is curating the food and beverage lineup, bringing two brand-new concepts to Dubai: Onaka, a Japanese handroll bar developed with French restaurateur Moïse Sfez, and Bleachers, a sports bar built around game-day energy.
Rounding out the offering are Il Bambini Club, an Italian trattoria with an open kitchen from Paris Society, and Tope, The Hoxton’s signature rooftop restaurant known for Mexican-inspired plates and cocktails — already a hit at Hoxton properties in Barcelona, Portland and Brussels.
But the real headline is wellness. The Dubai property will debut the first-ever Hoxton wellness club — anywhere in the world. Built for both fitness and socialising, the space will include a spacious gym floor, movement studios, spa treatment rooms, contrast therapy facilities and a members’ lounge for downtime between sessions. Beaum, a health-focused café, rounds out the concept.
Crucially, this wellness club isn’t just a hotel perk. The Hoxton envisions it as a standalone destination — open to guests, members and Dubai locals alike — merging fitness, recovery and community under one roof.
Where: Dubai Media City, Dubai
Contact: thehoxton.com
