New Shop-in-Shop lets families discover collectibles while shopping for uniforms and school essentials, turning an everyday trip into a moment of magic
Grabbing new school uniforms is about to come with a happy surprise. The Little Things (TLT), the UAE-born home of anime figurines, manga, comics, blind boxes and pop-culture collectibles, is opening a new Shop-in-Shop inside Threads & Scribble Street, bringing a curated corner of collectibles into a place families already visit for everyday essentials.
It is the latest step for a brand that has spent the past year finding new ways to meet its fans where they are. From its flagship in The Dubai Mall to a lively pop-up takeover with Mattel at DIFC’s Gate Avenue, and a Hello Kitty and Friends “Fluff Tea Party” at BurJuman Mall that turned an ordinary mall visit into a small celebration for Sanrio fans, TLT has built a reputation for making collecting feel less like a niche hobby and more like a shared, joyful experience open to everyone.
The Threads & Scribble Street partnership takes that idea a step further: instead of a special trip across town, the joy of discovering a favourite character can now be part of an everyday shopping list.
“Every store we open and every activation we run comes back to the same idea: put a little bit of wonder somewhere people already are. Threads & Scribble Street is exactly that. Parents come in for uniforms and school essentials, and now their kids can also discover a figurine or a favourite character right there with them. That is what makes shopping memorable instead of just another errand,” said Hassan Tamimi, Chief Executive Officer, The Little Things.
“At Threads and Scribble Street, we’re always looking for new ways to enhance the shopping experience for families. Partnering with The Little Things introduces an exciting new product category that complements our existing range of school uniforms, stationery, arts and crafts and school essentials, creating an even more engaging destination for children and parents alike. We’re delighted to bring this experience to our customers and look forward to seeing families discover something new every time they visit.” said Latesh Radhakishen, Managing Director, Threads & Scribble Street
For collectors big and small, the new space offers a taste of what makes The Little Things special: figurines, blind boxes, trading cards and gaming-related finds that spark a sense of wonder, now just steps away from the school uniforms, stationery, arts and crafts and everyday school essentials. For parents, it is a chance to turn a practical trip into quality time, watching a child’s face light up over a favourite character while checking errands off the list.
The launch reflects a mission The Little Things has carried since its earliest days in Dubai: to make the joy of collecting more accessible and inclusive for every family, wherever they already are.
About The Little Things:
The Little Things stands as a vibrant cornerstone of pop-culture retail in the UAE and the Middle East. The store offers a unique selection of pop-culture merchandise that celebrates nostalgia and imagination. Staying true to its mantra, “Unlock Worlds You’ve Never Seen,” The Little Things brings childhood fantasies to life, rekindling cherished memories for fans and collectors alike.
With a reputation for exclusivity and variety, The Little Things ensures every customer finds something special to ignite their passion. Its deep connection with the community extends beyond products, hosting events, fostering creativity, and collaborating with local talents. Whether you’re searching for rare finds or seeking to connect with fellow enthusiasts, The Little Things transforms shopping into an immersive journey of wonder and discovery.
Website: https://littlethingsme.com/
Instagram: https://www.instagram.com/thelittlethingsme/
Facebook: https://www.facebook.com/thelittlethingsmee
Tiktok: https://www.tiktok.com/@thelittlethingsme
About Threads
Threads is one of the UAE’s leading providers of official school uniforms, partnering with more than 75 schools across the UAE and Qatar. Through its retail stores, online platform and trusted partnerships, Threads delivers high-quality school uniforms, exceptional customer service and a seamless shopping experience for schools and families. Committed to quality, convenience and innovation, Threads continues to expand its offering to meet the evolving needs of school communities across the region.
Website: https://www.threadsme.com/
Instagram: https://www.instagram.com/threadsuniform/
Facebook: https://www.facebook.com/ThreadsuniformME
LinkedIn: https://www.linkedin.com/company/threadsuniform/
About Scribble Street
Scribble Street is a creative retail destination offering a carefully curated range of stationery, arts and crafts, educational resources, toys, gifts and lifestyle products for students, families and creative minds of all ages. Designed to inspire creativity, learning and self-expression, Scribble Street combines quality products with an engaging shopping experience, making it a trusted destination for everyday creativity, education and gifting.
Instagram: https://www.instagram.com/scribblestreetofficial/
LinkedIn: https://www.linkedin.com/company/scribble-street/
