Hola Zero Sugar Café has introduced a new wellness initiative titled “You Move, We Brew” at Times Square Center. The challenge rewards customers who complete 10,000 steps in a single day with a complimentary coffee, encouraging daily movement and mindful habits.
The homegrown café, also known as Hola Keto Desserts, operates from Times Square Center and supports the mall’s focus on community-based, wellness-led experiences. The initiative aligns with the centre’s aim to offer activities that support healthier routines through simple actions.
Hola Zero Sugar Café forms part of Times Square Center’s Picnic Square concept, which is positioned as a shared community space rather than a traditional food court. Picnic Square focuses on bringing people together through dining that prioritises quality and balance. The café supports this vision by offering food and drink choices that fit lifestyle-led dining.
The café’s menu uses carefully selected ingredients and recipes designed for customers following ketogenic diets, managing dietary needs, or choosing balanced food options. The approach focuses on flavour and balance, showing that mindful eating can remain enjoyable.
The “You Move, We Brew” challenge reflects the shared view of Hola Zero Sugar Café and Times Square Center that wellbeing comes from everyday habits. By linking physical activity with a simple reward, the initiative aims to support a more active and health-aware community in Dubai.
“At Times Square Center, we are committed to creating experiences that go beyond retail and genuinely support the wellbeing of our community. Initiatives like ‘You Move, We Brew’ perfectly reflect our vision of encouraging healthier, more mindful lifestyles through simple, everyday actions. We’re proud to support homegrown concepts like Hola Zero Sugar Café that bring purpose, positivity and meaningful connection into our shared spaces,” said Nancy Nese Ozbek, General Manager of Times Square Center.
How to Claim Your Free Coffee:
- Track 10,000 steps using any fitness or health app
- Visit Hola Zero Sugar Café at Times Square Center
- Show your step count to the staff at the counter
- Enjoy a complimentary brew, on the house
With its focus on intentional living, better ingredients, and feel-good food, Hola Zero Sugar Café continues to redefine casual dining within Times Square Center, inviting customers to celebrate movement, connection and a fresh, happy way of eating, one step (and one cup) at a time.
For more information on the Times Square Center, visit www.timessquarecenter.ae or follow @timessquaredxb and @hola_keto.ae on Instagram.

