SaladStop! Group has chosen Mohamed Hareb Al Otaiba Investments (MHAOI) as its Master Franchise Partner for the United Arab Emirates. The Singapore-based healthy food brand will use this partnership to launch in the Middle East, with the UAE as its first market in the region.
The company will open its first UAE restaurant in Dubai in 2026. The outlet will serve the brand’s fresh, nutritious meals to customers in the city.
SaladStop! started in Singapore and has operated for over 16 years. The brand focuses on product quality and makes each bowl to order from scratch. It works with trusted farms and creates dishes inspired by global flavours. The company uses technology to offer customers a more personal dining experience. SaladStop! runs over 80 outlets across Singapore, the Philippines, Hong Kong, Indonesia, Korea and Thailand. The brand plans to expand further as more people around the world choose healthier lifestyles.
The partnership with MHAOI follows SaladStop! Group’s approach of entering new markets through local partners. MHAOI invests across food & beverage, FMCG and lifestyle sectors in the UAE. The group has built and managed premium international brands in the region.
MHAOI will manage the brand’s entry and growth in the UAE. This includes development, operations and adapting to local tastes. The company will maintain consistent brand standards while meeting local customer preferences. Digital and operational systems will support customer convenience.
Adrien Desbaillets, CEO of SaladStop! Group, said:
“The Middle East has long been part of our global growth strategy, and the UAE represents a natural and strategic entry point for SaladStop!. Partnering with Mohamed Hareb Al Otaiba Investments allows us to combine our brand philosophy and international operating experience with deep local market understanding. Together, we are focused on building a meaningful, long-term presence in the UAE and establishing SaladStop! as a trusted destination for high-quality, healthier food.”
Younis Bishari, General Manager, Mohamed Hareb Al Otaiba Investments, added:
“We are pleased to partner with SaladStop! Group to introduce the brand to the UAE. Consumer demand for fresh, nutritious and thoughtfully prepared food continues to grow, particularly among urban professionals and business communities. SaladStop!’s strong global reputation, product integrity and scalable model align well with our long-term vision, and we look forward to building the brand’s presence across the UAE.”
More people in the Middle East now choose healthy, intentional food options. SaladStop! plans to become a leading brand in the fast-casual healthy food sector. The Dubai opening is the first stage in the brand’s regional expansion, with plans to grow across the UAE and the wider region.
