Sixth edition to take place from 26–28 January 2027 at Dubai World Trade Centre
DXB LIVE, the event management and experiential agency of Dubai World Trade Centre, has announced that the sixth edition of World of Coffee Dubai will take place from 26 to 28 January 2027 at Dubai World Trade Centre. DXB LIVE organises the exhibition in partnership with the Specialty Coffee Association. The announcement comes after the fifth edition posted its strongest results to date.
The 2026 edition drew more than 20,000 trade visits from industry professionals across more than 80 countries. Over 2,100 companies and brands from 78 countries took part, alongside nine national pavilions, making it the largest edition in the World of Coffee exhibition series globally.
The composition of attendance was notable. Industry professionals made up 83% of total visitors, and international attendance exceeded 70%. First-time visitors accounted for 63% of the total, pointing to the event’s growing reach across new markets. Decision makers and purchasing managers represented 68% of attendees, and 60% reported that they closed deals or entered new agreements and partnerships during the three days.
The exhibition gave trade participants a structured platform for business and partnership activity through its exhibition halls, Cupping Rooms, Producers Village, Roasters Village, and auction programme. Local and international championships and awards also ran across the event, recognising strong performance and innovation against unified international standards.
Among exhibitors, 41% were first-time participants, while a solid base of returning exhibitors reflected continued confidence in the event as a commercial platform. A total of 95% of exhibitors reported fully or partially meeting their objectives, and more than 75% generated serious business leads, reinforcing the exhibition’s role as a practical gateway to the UAE and wider regional markets.
Trade visitor numbers grew from several countries compared to the previous year, including Brazil, the United Kingdom, Russia, Egypt, Denmark, Ukraine, Switzerland, Tajikistan, Sweden, Singapore, Armenia, Albania, Türkiye, Argentina, Australia, Austria, Azerbaijan, China, and the Czech Republic.
Commenting on the event’s success, Khalid Al Hammadi, Executive Vice President of DXB LIVE, said: “World of Coffee Dubai has reached an important milestone where success is measured by tangible outcomes. This year’s edition clearly demonstrated how the exhibition serves as a true platform for closing deals, launching products, discovering new sourcing opportunities, announcing commercial partnerships, signing memorandums of understanding, and honouring winners of local and international championships. The strong level of engagement we witnessed also reflects Dubai’s growing role as a global hub bringing together all stakeholders within the specialty coffee industry.”
Shouq Bin Redha, Exhibition Manager, added: “This year, World of Coffee Dubai reaffirmed its position as a comprehensive platform that brings together knowledge, networking, and innovation. We observed increasing interest from industry specialists, decision makers, and global brands, alongside high quality participation that reflects the maturity of the specialty coffee sector in the region. The results achieved extended beyond numbers; they were evident in the depth of discussions, the calibre of competitions, and the momentum surrounding new initiatives and product launches. We are proud of the tangible impact the exhibition continues to deliver in supporting industry growth and strengthening the coffee community locally and regionally.”
During the event, 14 memorandums of understanding and partnership agreements were signed between 23 companies, entities, and organisations. These included the renewal of the partnership between the Specialty Coffee Association and DXB LIVE to organise the exhibition for a further five years through to 2031, as well as a three-year agreement between DXB LIVE and the Bahrain Tourism and Exhibitions Authority to organise the Bahrain Coffee Festival. A number of further local, regional, and international cooperation agreements extended the exhibition’s reach beyond the UAE.
The competition programme drew strong participation. The Coffee Design Awards attracted 11 contestants, the Best Product Award drew 10 competitors, 22 participants took part in the Cupping Room, and 17 competed in the Brew Bar.
With the fifth edition concluded, the focus moves to 2027. More than 90% of exhibitors have confirmed they plan to return, and 50% of the sixth edition’s exhibition space was already reserved during the show itself, reflecting strong forward confidence in the event.
For more information, visit www.worldofcoffeedubai.com
