“Backed by the UAE Federal Youth Authority and the Ministry of Climate Change and Environment, Bumblebee Food’s founder brings her “Farm to Freezer” philosophy to a new role shaping the UAE’s food security and sustainability plans”
In recognition of her ongoing leadership in advancing the nation’s agricultural sector, Qadreya Al Awadhi, Founder and CEO of the multi-award-winning baby and kids’ food brand Bumblebee Food, has been officially selected as a Youth Ambassador of Agriculture. An initiative that empowers young leaders to help shape the future of the UAE’s food systems. The appointment is spearheaded by the UAE Federal Youth Authority in collaboration with the Ministry of Climate Change and Environment (MOCCAE).
In her new role, Al Awadhi will work alongside government and private-sector leaders to drive youth-led research and community awareness campaigns in support of the country’s national food security goals, alongside specialised educational sessions and hands-on field tours championing modern, sustainable farming practices across the country.
Bridging the Farm and the Freezer
For Qadreya, the honour is also deeply personal: long before “farm to freezer” became the philosophy printed across Bumblebee’s packaging, it was simply how she grew up, learning on her family’s local farm what it really takes to bring good food from soil to table.
Therefore, the ambassadorship is a natural extension of Bumblebee’s founding mission. Under Al Awadhi’s guidance, the brand has long championed a “Farm to Freezer” philosophy, prioritising local produce and clean-label manufacturing to deliver snap-frozen, nutrient-dense meals for children, entirely free of added sugars, salts and artificial preservatives. As ambassador, she will advocate for innovations such as vertical farming and localised supply chains, bringing these advancements directly into Bumblebee’s own manufacturing practices and strengthening the ties between UAE farmers and homegrown food businesses.
“Being selected as a Youth Ambassador of Agriculture is an incredible honour and a responsibility I do not take lightly,” said Qadreya Al Awadhi, Founder and CEO of Bumblebee Food. “Through this council, we have a unique opportunity to bridge agricultural heritage with modern innovation. At Bumblebee, we have always believed that healthy children and a healthy planet go hand-in-hand. This platform allows us to further integrate sustainable, local agricultural practices into our business model, proving that we can nourish our children while actively supporting the UAE’s vision for food security and environmental stewardship.”
A Mission Rooted in Local Soil
The alignment with national agricultural goals is set to further strengthen Bumblebee’s supply chain. By expanding partnerships with local farms and integrating advanced agricultural technologies, the company will continue to set the benchmark for clean eating in early childhood, ensuring every purée, finger food and functional snack remains true to its clean-label promise, from the first bite onwards.
Drawing on that same hands-on upbringing, Al Awadhi sees the ambassadorship as a way to bring the values she grew up with to a national stage, ensuring the next generation’s first bites are both highly nutritious and environmentally responsible.
Explore and shop Bumblebee Food’s full range of clean-label, farm-fresh meals and snacks by visiting bumblebeefood.ae, and stay updated on new launches by following @bumblebee_ae
