Taking place from 18–20 September at Area 57, Al Quoz, the three-day private sale brings together an exclusive, curated selection of international brands across home, design, tableware, cookware, home fragrance and candles
HushDay, the Middle East’s pioneering premium private sales platform, is expanding beyond fashion with the launch of HushDay HOME EDIT, its first-ever premium home and lifestyle private sale.
Taking place from 18–20 September 2026, from 9:00 AM to 8:00 PM at Area 57, Al Quoz, Dubai, the first edition will offer the HushDay community access to a curated selection of 23 premium brands, with exclusive discounts of up to 90% off across home décor, tableware, glassware, cookware, entertaining essentials, home fragrance and candles.
Built around the concept “An Invitation to the Table,” HushDay HOME EDIT celebrates the art of entertaining at home, bringing together pieces for cooking, hosting and creating considered living spaces, while introducing a new destination for those interested in premium home, lifestyle and design.
Standout names within the curated selection include Lalique, renowned for its French luxury crystal and decorative pieces; contemporary glassware and tableware brand LSA International; Italian home fragrance house Dr. Vranjes; French cookware specialist de Buyer; Peugeot, known for its iconic mills and kitchen accessories; and tableware and hospitality specialist LUSINI.
The wider selection includes Charingworth, Cole & Mason, Eternum, GEFU, Herbal, Kähler, Lehmann, Luzerne, Maison La Bougie, Mizensir, RIG-TIG, Rosendahl, Stelton, Stoelzle, Studio William, Stylepoint and ZiiPa, alongside a dedicated home fragrances and candles selection.
Available for three days only, the limited-time event is designed around the thrill of discovery, creating a treasure-hunt-style shopping experience where guests can uncover unexpected finds from premium international brands at exceptional prices. The launch also marks HushDay’s expansion into the home and lifestyle space, bringing its signature curated private-sale concept to a new category.
More than a private sale, HushDay HOME EDIT has been designed as a weekend experience for the whole family, with freshly prepared sweet and savoury crêpes by La Crêpe Française, drinks and plenty of surprises to discover throughout the event.
“September always feels like a fresh start in Dubai. Many of our members are moving homes, settling into new spaces or have only recently arrived in the city. We created HOME EDIT in response to what our community was asking for: one destination where they can discover everything they need for the home, all under one roof and at prices they will not find anywhere else, while enjoying the sense of excitement and discovery that defines every HushDay experience,” said Jennifer Cohen Solal, Co-Founder of HushDay.
Valet parking will be available at the venue for guests throughout the three-day event. To register and receive your invitation to HushDay HOME EDIT, visit hushday.com. Keep up to date with HushDay’s latest news, events and private sales, follow @hushday_me on Instagram.
